If you visit as many tackle shops as I do, you'll find that there are
many ways to acheive common goals: sales, profit and client traffic.
The Boondocks, a new store in North Stonington, CT is one example.
www.boondocksct.com

It sits between the Mystic Seaport and Indian Reservation Casinos,
so traffic isn't an issue. The building is physically gorgeous, utilizing hardwood
floors and panelling throughout.

It has a robust fly fishing area, with clothing and literature
available for the consumer needs. 

Not to mention top of line reels and video presentations. Of course,
Jeros Tackle is represented throughly in this store. We've got a selection
of rigs and hooks (including the Pro Series), as well as tackle accessories.
If you're rolling down I-95 in eastern CT, it might be worth your while to pull off
on Route 2 North and say hi to Pete and Kate. Tell 'em Darren from Jeros sent ya.